The New York Times Online offers a unique Self-Service Advertising program that allows advertisers to create customized pay-per-impression (CPM) ad campaigns online.
As a website, we already spend a large portion of our advertising budget on online advertising through Google, Yahoo, Microsoft, Business.com and others.
With the start of the New Year, we thought we would seize the opportunity to start advertising in one of the most renowned newspapers in the world, the New York Times.
Our campaign on www.NYTimes.com is slightly different than other pay-per-click ads we are running, in that we have actual banner/display ads instead of simple text ads rotating through the Business pages of the Times. Banner ads or display ads are great for building brand awareness for RealUp.
We were thinking outside of the box when designing our Leaderboard ad which is a mock-up of our property search bar. With this ad, we hope to entice visitors to click on the ad which will direct them to the actual commercial property listing search on our website.
With our New York Times campaigns now active, we have all of our tracking in place to be able to successfully monitor the traffic we get from this legendary newspaper. We are excited and honored to be a part of the New York Times!
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