Going to a large convention like ICSC RECon or the CCIM & IREM Success Series makes a person really appreciate their business cards. These little 2" by 3 ½" cards can really make a difference!
Business cards are a staple of any networking event. They have the name of the person, organization, a logo and contact information. Of course, our business cards also come with our URL, www.RealUp.com.
The style of a business card can give you an idea of the personality of a company. A linen, black and white card can denote a very serious company, but doesn't have a lot of "fun factor." Our cards have all the colors of our logo and a lot of shine. We're a bright new company with bright new cards.
We ordered our business cards from VistaPrint, a national online print-on-demand service. VistaPrint is the first result to come up on a Google search for business cards and have very reasonable prices. Our cards have a glossy finish with foil and we ended up being very satisfied. In fact, we can't wait to give them all away and order new business cards.
What's your favorite networking event? Let us know and maybe we'll see you there - just remember to bring along a business card!
Have you noticed the new enhanced appearance of our search results mapping page? Well what are you waiting for? We have worked hard to come up with the perfect map markers and now they have finally been unveiled to the public!
Map markers are tiny icons that are displayed on a map with the purpose of providing a visual reference and pin pointing an exact location. The "X" was used to mark a specific location on a map and as some would say, "X marks the spot" of the buried treasure. Although the use of a cross or X is probably much older, this term was first recorded in 1813. Although we have come a long way since using the X map markers are still used to serve the same basic function.
Today, map markers can be of the most basic variety that does just that – point to an exact location on a map. Some are numbered or color coded and some even display image icons. In an attempt to provide the most resourceful icons for our users, we decided to incorporate all of these features into one perfect map marker.
The new RealUp map marker is a numbered, icon bearing text bubble like shape with a pin-point locator tip. This custom map marker is integrated with Google Maps to visually display search results. Not only can users identify the exact location of each property that shows up in search results but they can identify the property type and the corresponding number of the property just by looking at the interactive map. There is no looking back and forth from map to color key identifier just to determine the property type.
Simply take a look at the crafty easy to identify icon located on the map marker itself and instantly visualize retail, industrial, office, land, multifamily and more. Click on the icon and get a sneak peak including property address, price and link directly to the listing itself.
Visit RealUp.com and conduct your free search today – check out the search results and the new map markers displayed on the interactive map. Let us know what you think!
The use of color is very important when branding a company. Brokers and owners of commercial real estate should bear this in mind when creating a website or promotional materials: colors may actually be more important than great design.
Our main color is a cool blue and our secondary color is a warm yellow. Certain color combinations seem to motivate and stimulate creative thought and energy.
You may have seen different acronyms and numbers that represent specific colors. These different designations are necessary, because making color is very different if you are making it through printing or through light on a computer screen.
Back to elementary school colors 101: If you have paint and you mix all the colors together- you get black paint. Conversely, if you mix all the colors of light together, you get white light. This means that getting a color to appear on printed paper will be very different from making that same color appear on a computer screen.
CMYK is the standad color model used for the printing press. It stands for cyan, magenta yellow and key (black). CMYK is commonly referred to as "four color" printing. CMYK values are represented as percentages of each individual color (cyan, magenta, yellow and black).
Light-based color, such as televisions and computer screens, use the RGB color model. RGB simply stands for red, green and blue. This model has been used for television and film long before computer screens needed full color. In the typical RGB color model there are 256 possible levels of brightness for each component color (red, green, blue).
Websites use the RGB color model represented in hexadecimal values. The hexadecimal format is a shortcut specifically for computing. This format can represent 16,777,216 different colors on screen. However, only 216 are considered "web-safe" and only 22 of these are considered "really safe" due to differences in computer monitors.
If you are curious, these are the exact colors we chose for our brand:
Photography is a great hobby. And with the spread of digital cameras and photo editing software it is now easier than ever to produce high quality photos. However, there are times when you need photographs from real professionals.
Because of the Internet, you can now purchase professional photographs on a number of different stock photo websites. For the RealUp website we need a variety of professional photos, including skylines and landscapes for our hyperlocal pages.
We purchased royalty free images from iStockphoto and StockXpert. Both of these sites offer royalty free photographs with a micropayment business model charging about $1 per image.
iStockphoto was a pioneer in the concept of microstock photography – charging very little for royalty free images. iStockphoto has over 4,000,000 images and is one of the largest stock photo websites. The company was founded in 2000 and later acquired by another stock photo agency, Getty Images, in 2006 for $50 million.
StockXpert has a very similar business model and background as iStockphoto. StockXpert is also a microstock photo website and it was also acquired in 2006 by a larger stock photo company, Jupiterimages.
Just recently, it was announced that Getty Images will purchase Jupiterimages from Jupitermedia for $96 million. So iStockphoto and StockXpert will actually be part of the same company.
It is great to have resources like this being such a small startup company. We could browse through a wide variety of professionally shot images and have them for a reasonable price.
SEARCH
JOIN
ABOUT
PRODUCTS
HELP
SIGN IN
Going to a large convention like 
Permalink
Comments (0)
Digg
StumbleUpon
Delicious
Technorati
Reddit
Slashdot
Have you noticed the new enhanced appearance of our search results mapping page? Well what are you waiting for? We have worked hard to come up with the perfect map markers and now they have finally been unveiled to the public! 
The use of color is very important when branding a company. Brokers and owners of commercial real estate should bear this in mind when creating a website or promotional materials: colors may actually be more 
Photography is a great 
Get the RSS Blog Feed
MySpace
Facebook
Twitter
ActiveRain
CrunchBase
YouNoodle