Going to a large convention like ICSC RECon or the CCIM & IREM Success Series makes a person really appreciate their business cards. These little 2" by 3 ½" cards can really make a difference!
Business cards are a staple of any networking event. They have the name of the person, organization, a logo and contact information. Of course, our business cards also come with our URL, www.RealUp.com.
The style of a business card can give you an idea of the personality of a company. A linen, black and white card can denote a very serious company, but doesn't have a lot of "fun factor." Our cards have all the colors of our logo and a lot of shine. We're a bright new company with bright new cards.
We ordered our business cards from VistaPrint, a national online print-on-demand service. VistaPrint is the first result to come up on a Google search for business cards and have very reasonable prices. Our cards have a glossy finish with foil and we ended up being very satisfied. In fact, we can't wait to give them all away and order new business cards.
What's your favorite networking event? Let us know and maybe we'll see you there - just remember to bring along a business card!
The days are creeping closer to May 17th, the official launch date for RealUp! We are launching at the ICSC RECon, and we have a carnival of fun for all of our visitors!
Each visitor to our booth will get a chance to play Plinko to win fabulous prizes plus a chance to spin the prize wheel. The exciting prize wheel includes up to $1,000 in cash plus plenty of other fun SWAG (Stuff We All Get)!
Prizes start off at the food level with cotton candy, Cracker Jacks and packaged peanuts. In addition to being a tasty treat, the snacks go quite nicely with our carnival theme. We purchased our fun food prizes from Nationwide Candy which is a leading national wholesale supplier of tasty confectionary treats!
If all this talk of midway fun brings out the kid in you, we also have frisbees and yo-yos to play with. Watch our logo spin as you play frisbee golf and do yo-yo tricks like "Walk the Dog" and "Around the World"! The flying discs, along with many of our other promotional items were created using DiscountFavors.
In the beverage category, you can win a koozie, a water bottle, or a travel mug. The koozies come in two colors: navy blue and royal blue and both have a yellow RealUp logo that adds grip. Whether your beverage of choice is a hot coffee or a blue sports drink or even a can of beer, the RealUp beverage holders have you covered!
We also have retractable pens to give away. They are large silver retractable pens with a royal blue grip at the end and a blue logo. My personal favorite is the sticky notes. The notes are white, so we were able to put a full color logo on them and they look great! We also really wanted to give away RealUp stickers, but the Las Vegas Convention Center does not allow them. No balloons either!
Of course, it just wouldn't be a trade show if we didn't have tshirts. These will be a coveted prize and you'll have to try your luck on the prize wheel to get one. We have tshirts of all sizes ranging from extra small to triple extra large (XXXL). We also have a variety of colors including white, royal blue and light blue. The tshirts were printed locally here in Raleigh by NC Logowear.
Step right up to booth #2046 and try your hand at winning one of our fabulous prizes!
Slogans, like company names, can be a daunting task to undertake. They need to be succinct, easy to remember and meaningful. They need to give an impression of the company’s core values. A slogan should appear on every letterhead and press release, so it needs to be something that’s not going to get old.
Having a memorable slogan is only useful if it tells you something about the company. Communicating our core values is very important to us, so we knew it needed to express our results-centered focus. We are passionate about our free search and free comparables data, so that has to come across in the slogan as well.
Memorable and meaningful are all well and good, but if the slogan doesn’t point back to the company, then it is all for nothing. We wanted a slogan that would evoke the name RealUp, too.
Another important polishing factor for a slogan is rhythm and rhyme. Slogans, like headlines, should sing. This may sound strange, but if you can sing it and have it sound like a complete musical phrase, it is balanced. Singing will also tell you where the natural breaks are in your slogan, which helps if you want to put a line break in your slogan to fit a particular design.
We are fortunate in the fact that we have a clear idea of how we want to run RealUp and what we want to accomplish. It only took us about five minutes to come up with a slogan that we felt really represented our company. Here it is: Real Value. Real Results.
This slogan incorporates all the elements of an effective tagline. Everybody has their own opinion on what makes a good slogan. If you need a laugh, go check out the slogan generator to get your creative juices flowing.
The use of color is very important when branding a company. Brokers and owners of commercial real estate should bear this in mind when creating a website or promotional materials: colors may actually be more important than great design.
Our main color is a cool blue and our secondary color is a warm yellow. Certain color combinations seem to motivate and stimulate creative thought and energy.
You may have seen different acronyms and numbers that represent specific colors. These different designations are necessary, because making color is very different if you are making it through printing or through light on a computer screen.
Back to elementary school colors 101: If you have paint and you mix all the colors together- you get black paint. Conversely, if you mix all the colors of light together, you get white light. This means that getting a color to appear on printed paper will be very different from making that same color appear on a computer screen.
CMYK is the standad color model used for the printing press. It stands for cyan, magenta yellow and key (black). CMYK is commonly referred to as "four color" printing. CMYK values are represented as percentages of each individual color (cyan, magenta, yellow and black).
Light-based color, such as televisions and computer screens, use the RGB color model. RGB simply stands for red, green and blue. This model has been used for television and film long before computer screens needed full color. In the typical RGB color model there are 256 possible levels of brightness for each component color (red, green, blue).
Websites use the RGB color model represented in hexadecimal values. The hexadecimal format is a shortcut specifically for computing. This format can represent 16,777,216 different colors on screen. However, only 216 are considered "web-safe" and only 22 of these are considered "really safe" due to differences in computer monitors.
If you are curious, these are the exact colors we chose for our brand:
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The days are creeping closer to May 17th, the official launch date for RealUp! We are launching at the ICSC 
Slogans, like company names, can be a daunting task to undertake. They need to be succinct, easy to remember and meaningful. They need to give an impression of the company’s core values. A slogan should appear on every letterhead and press release, so it needs to be something that’s not going to get old.
The use of color is very important when branding a company. Brokers and owners of commercial real estate should bear this in mind when creating a website or promotional materials: colors may actually be more 
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