The event consists of thousands of entrepreneurs, senior marketers, investors and executives sharing opportunities and trends in web innovation, social media, online advertising, video, mobile, cloud, real-time, search, ecommerce and more.
The event began on Wednesday evening with a conference opening reception at the convention center and a networking party at the Oxford, a new local downtown hot spot.
Serious business began at 7am on Thursday morning with a networking breakfast which immediately fed into the first two speakers of the day, John Kosner, Senior VP of ESPN Digital Media and Richard Jalichandra, President & CEO of Technorati Media. The key messages to draw out of these speeches were the importance of sticking to your company's core competencies and the growing necessity of blogging and micro-blogging for Internet companies today.
We were able to attend eight of the panel discussion sessions on topics like search marketing, analytics, social media, online advertising, design and usability, email marketing and e-commerce. We learned a lot from the stimulating sessions with the important recurring themes being:
Blogging & Micro-blogging – it is imperative with online businesses today
Social Networking – know what networks to use and integrate your marketing plan
Analytics – you must collect the data, analyze and actually act on the results
Content, Content, Content!
The day ended with key note speakers, Joe Kennedy, President & CEO of Pandora and Douglas Lebda, Chairman & CEO of Lending Tree. In my opinion, these presentations proved to be the most stimulating of the day by highlighting methods of capitalizing on innovative opportunities for internet businesses. Mr. Lebda also spoke on relative topics in the real estate industry with his experience with realestate.com.
Overall, the conference was a great success and turned out around 1,200 Internet professionals. Session panelists included major industry leaders such as Google, Microsoft, AOL, Expedia, SAS, 1-800-Flowers, Goldman Sachs, Digg and even the Phoenix Suns basketball team. We would absolutely recommend this event to others in the industry. Next year we may get more involved and take a different approach by being on one of the panel boards or even being a sponsor!
Posted By
Michelle Heaton, VP of Sales & Marketing
The fourth quarter, and more specifically the holiday season, seems traditionally to be the time for the commercial broker to reflect on the prior 12 months and start evaluating opportunities and approaches for the next year.
Brokers should strategically review their commercial brokerage results and positioning in 2009 and identify what specifically will drive their personal success in 2010. In addition, this year, more than ever before, brokers are evaluating where to invest their marketing and self-improvement dollars.
Accordingly, the Massimo Group has created the RAMP UP for 2010: 30 Day Broker Challenge. This program, which starts Monday, November 16th, is specifically designed to leverage your time when you may be normally slowing down for the holidays, trying to close a deal prior to year end, or starting to prepare for next year.
The program will consist of 30 daily exercises, 30 audio casts, over 300 strategies and tactics and much more. Most exercises will take less than 15 minutes to complete. More importantly, the Massimo Group is guaranteeing results.
The end result is not a business plan for next year that will fade in time, but an interactive action plan that can be implemented right away. The future in large part belongs to those who make the right moves when markets are down.
There is no better time to take advantage of the commercial market – are you up for the challenge? The Massimo Group guarantees you are. For further information, please visit www.massimo-group.com.
This event is a collaboration of the CCIM Institute and the Institute of Real Estate Management (IREM). This conference brings together more than 1,000 targeted real estate professionals – about 70% of whom hold executive-level positions.
Although there is an exhibit floor, this is not a traditional "trade show floor meet, greet and leave". The event is designed to allow for more personable interaction and is heavily focused on networking opportunities and relationship building.
We will also take advantage of this unique opportunity and plan to launch new services and features to RealUp.com. This will be a major milestone for RealUp and unveiling our new features and services at this event will help us to maximize our exposure and sales potential to a highly targeted audience.
Our President, Brian Randy Funk, will be making the long journey and representing RealUp in Hawaii. If you or your colleagues are planning to attend the Success Series 2009 please stop by booth #18 and meet Brian. You will also see him at the networking events and maybe even on the golf course for the Success Series Golf Tournament.
Please take the time to stop by the RealUp booth (#18) and speak with us.
It is estimated that less than 17% of ALL commercial brokers last year earned over 83% of the total commissions paid. How did you do and where do you want to be in the future?
The Massimo Group was developed specifically with the objective of maximizing the results for commercial real estate brokers, advisors and their teams. Their approach: one-on-one coaching, strategic business consulting, best practice team collaboration and advisor/broker in charge strategies. The Massimo Group creates customized programs which allow you the opportunity to become a market leader and increase commission.
The Massimo Group provides a variety of platforms, processes and technology tools to better align your current marketing efforts with success. These platforms are presented in a variety of ways including one-on-one and group sessions, phone conference, web-based video conferencing and live – in person sessions. There are two programs offered for those who wish to perfect their craft including the Engagement Program consisting of one-on-one comprehensive coaching and consulting sessions and the Success Levers Program offered in a formal accountability format.
The founder and president of The Massimo Group, Rod N. Santomassimo is a Certified Commercial Investment Member (CCIM) and has over 20 years of experience in the commercial real estate industry.
Prior to founding The Massimo Group, Rod served as the Executive Vice President of the international leading brokerage firm, Sperry Van Ness overseeing the company's franchise operations, productivity and development. Rod co-founded JVR Realty Advisors, a successful regional tenant representation company based in Tampa, FL and served as the Chief Operating Officer of Westchase Development Company in Raleigh, NC.
Rod has a an Masters of Business Administration from Duke University in Durham, NC and a Bachelor of Arts in Commerce from Washington and Lee University in Lexington, VA.
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The fourth quarter, and more specifically the holiday season, seems traditionally to be the time for the commercial broker to reflect on the prior 12 months and start evaluating opportunities and approaches for the next year. 
RealUp is proud to announce that we are an official sponsor of the 
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